在过去十年左右的时间里，科技的进步让 Zara 、H&M 和优衣库等大众品牌能够更快地对潮流做出反应，更准确地预测需求。
In the last decade or so, advances in technology have allowed mass-market labels such as Zara, H&M, and Uniqlo to react to trends more quickly and anticipate demand more precisely.
优衣库在日本基于小型郊区店面，而在海外它却在繁华的商业区开大型的商店。
Uniqlo relies mainly on small suburban shops in Japan but is opening giant stores in posh central locations overseas.
此外，优衣库以基本品起家，如今又向更时髦的款式扩展，例如通过与德国设计师吉尔•桑达合作。
Moreover, Uniqlo succeeded in basics but is now expanding into trendier lines, for example through a tie-up with Jil Sander, a German fashion designer.
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