但市场行销者需要使用管理术语而非市场行销术语，将行销观念推销给管理者。

But a marketing person has to sell a marketing idea to management in management terms — not in marketing terms.

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要想让这些企业回到正轨，他们需要邀请一些右脑思考的行销者们参与决策，并听取他们的意见，越早越好。

To get these companies back on track, they need to invite in and listen to a few right-brain marketers. Sooner rather than later.

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收到一个顶层的纲要是很正常的，来自合作计划者的单层项目时间安排略述了行销承诺和时间期限。

It's normal to receive a skeleton top-level, single-tier program schedule from corporate planners that Outlines marketing commitments and timelines.

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