你的社会媒体管理者不仅要拥有社会媒体的知识，他还要懂得如何专业地与客户沟通、如何有效地进行销售。

Your social media czar needs to not only have a working knowledge of social media outlets, but also know how to interact professionally and sell effectively.

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比方说，培训全球销售团队可能需要推销员个性化需求的知识，以及对进行销售的业务环境的理解。

For example, training a global sales force may require knowledge of sales reps' individualized needs, as well as an understanding of the business environment in which the sales take place.

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