你的社会媒体管理者不仅要拥有社会媒体的知识，他还要懂得如何专业地与客户沟通、如何有效地进行销售。

Your social media czar needs to not only have a working knowledge of social media outlets, but also know how to interact professionally and sell effectively.

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比方说，培训全球销售团队可能需要推销员个性化需求的知识，以及对进行销售的业务环境的理解。

For example, training a global sales force may require knowledge of sales reps' individualized needs, as well as an understanding of the business environment in which the sales take place.

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作为计算机的广阔的收集与一个知识库看网跨越数据库的不能想象的数量不是观察作为一件行销的工具它将怎么然而工作的最好的方法。

Viewing the Web as a vast collection of computers with a knowledge base spanning an unthinkable amount of databases is not the best way to observe how it will work as a marketing tool however.

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