营销专家James McNeal撰写有关儿童行销的著作长达20年，他说：“家长们放开了控制权，让孩子在多数家用产品上做决定。”

“The parents have ceded control. Children are making decisions about most household products,” says James McNeal, a consultant who has been writing about marketing to children for two decades.

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如此你就可以控制整个生产、 加工处理和行销。

You would control the product, processing and distribution.

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