收到一个顶层的纲要是很正常的,来自合作计划者的单层项目时间安排略述了行销承诺和时间期限。
It's normal to receive a skeleton top-level, single-tier program schedule from corporate planners that Outlines marketing commitments and timelines.
两个部门本应为“白色空间”行销而紧密合作,但行销人员常常说:“IT人员对于行销一无所知!”
Both departments have to cooperate closely for 'white space' marketing to work. However, this is not always the case.
“(当下这种情况)仅仅是因为亚马逊是我们最初的合作伙伴,而非我们数字战略与发行销售的唯一途径。” DC动漫其母公司DC娱乐的共同发行人(co-publisher)吉姆·李(Jim Lee)说。
“Just because we're starting with Amazon, this is not the be-all and end-all of our digital strategy and distribution,” said Jim Lee, co-publisher of DC Entertainment, the parent company of DC Comics.
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