行为细分是指按照购买者对产品的了解程度、态度、使用以及反应，把购买者分制成群体。许多营销人员认为行为变量是建立细分市场的最好出发点
营销通常会限制他们的行为细分变量的分析。
Marketers usually limit their segmentation analysis to behavioral variables.
在此基础上，通过对客户行为细分的研究，建立了客户行为特征分组。
Then, the character group of customer behavior is founded by means of customer value segmentation.
首先，通过使用基于价值矩阵的行为细分方法将老客户分成四类，并确定了其中的重要客户。
First, by using behavior segmentation method based on value matrix, customers who have consumed more than one time are segmented into four categories, and the valuable customers are identified.
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