通过观察人们在网上搜索、点击和发言的内容，公司可以将“行为性”广告瞄准那些最有可能购买的人。
By watching what people search for, click on and say online, companies can aim "behavioural" ads at those most likely to buy.
例如，这些标准可以瞄准用户可能想以标准化的方式控制的各种行为(如颜色或者字体大小)。
These standards, for example, could aim at the behaviors (such as color or font size) that users might want to control in a standardized way.
这个信息帮助您更好的了解客户，并更准确的瞄准市场行为。
This information helps you understand your customers better and targets marketing activities more accurately.
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