虚拟商场是VR技术和网络技术高速发展的产物，它超越了现有网络商务平台，实现了前所未有的电子商务“人机一体”和身临其境的三维立体效果。
Hutt and Speh(2001)认为这种虚拟商场使公司和供应商能够实时供货，简化了购买过程，降低了成本。
Hutt and Speh (2001) note that such virtual marketplaces enable companies and their suppliers to conduct business in real time as well as simplify purchase processes and cut costs.
UOneNet公司总裁叶蓬(Eric Ye)说，他正在与一家在线拍卖行进行洽谈，关于在虚拟世界中创建一个3d购物商场，为买卖双方提供一个互动的平台。
Eric ye, President of UOneNet, says he is in talks with an online auction house interested in building a 3d mall in the virtual world and providing a platform to allow buyers and sellers to interact.
这个网站是在网络上建立一个虚拟的购物商场，顾客只需根据自己的需要找到想购买的鲜花，把它放到购物车中后，提交订单就可以了。
The site is on the network to create a virtual shopping malls, according to its own customers just need to find want to buy flowers, put it in the cart, you can submit the orders.
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