虚假的确存在，不仅仅存在于宇宙体系中，而且因其负面因素还存在于我们人类的理解力上。

Untruth there certainly is, not in the system of the universe, but in our power of comprehension, as its negative element.

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除去虚假的外在和无关的因素之后你将发现，优胜者向来是执行比竞争者更好、更周全的策略。

When you strip away all the trappings and irrelevant factors, you'll find that winners consistently execute a thoughtful strategy better than their competitors.

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即使不考虑道德因素，虚假不诚实的广告总被证实无利可图。

Regardless of the moral issue, dishonesty in advertising has proved very unprofitable.

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