营销预算优化。
当你确定所有重要的营销预算（优化和更新你的网站、搜索引擎营销和电子邮件营销）都已经被分配后，你可以考虑在合适的媒体上投放横幅广告和网络广告。
Once you’ve budgeted for the essentials – redesigning or optimizing your website, paid search marketing, and email marketing—consider banner advertising and online sponsorships on relevant media.
营销资源管理具有组织，建立管理和优化营销预算，过程和资源的一系列功能。
Marketing Resource Management is a set of capabilities designed to organize, manage and optimize marketing budgets, processes and resources.
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