Logistics marketing activities and strategies of product life-cycle are different,so this article approaches the logistics marketing activities from the product life-cycle,and proposes logistics marketing mix strategies,and applications of logistics marketing process.
不同产品生命周期阶段的物流营销活动和营销策略不同,于是从产品生命周期的角度探讨物流营销活动,提出相应的物流营销组合策略,及物流营销过程的应用。
参考来源 - 面向产品生命周期的物流营销组合策略·2,447,543篇论文数据，部分数据来源于NoteExpress
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