因为刊载于《消费品营销》杂志的一项研究发现，除了不爱问路，男人在购买酒这样的商品时也不爱请教别人。
Because a study in the Journal of Consumer Marketing finds that guys also will likely avoid asking salespeople for Suggestions about wine.
加拿大的肯考迪亚大学的研究者在心理学与营销杂志上撰文称，在线的头像常常反应其创建者的个性。
Researchers at Concordia University in Canada report in the journal Psychology and Marketing that online avatars usually reflect the personality of their creators.
该研究成果发表于《市场营销杂志》。
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