本文在营销渠道理论的基础上，结合企业的实际情况，对如何构建营销渠道战略优势展开探讨。
The thesis is a discussion on marketing channel strategy advantage, basing on Marketing Channel theory and the enterprise reality.
接着本文从供应商之间、经销商之间、供应商与经销商上下游和经销商与供应商下上游之间等四个角度研究营销渠道战略联盟的形成动因。
Then it studies the changing factors of the formation of marketing channel strategic alliance from four point views such as in-supplier, in-dealer, supplier-dealer and dealer-supplier.
单一使用在线营销渠道并不是全面的战略。
Using a single online marketing channel is not a comprehensive strategy.
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