【Key words】 Huaihua mobile company； marketing channel construction； marketing channel management；
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然后分析北京四中网校在营销渠道建设和维护过程中出现的问题。
And the problem arose in the establishment and maintenance process of the Beijing No.
因此，在新的竞争背景下，电信企业营销渠道建设已成为一个值得高度重视的课题。
So, in the new competition background, the sales channels construction of the telecom enterprises lias become a highly - valued task.
近年来，电信运营商已经普遍认识到营销渠道建设与管理对企业的重要作用和意义，渠道建设与管理也成为一个热门话题。
Recently, telecom operators have been widely recognized the importance of marketing channel construction and management to enterprises which has also become a hot topic.
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