营销渠道是指某种商品和服务从生产者向消费者转移过程中，取得这种商品和服务所有权或帮助所有权机构转移的所有企业或个人。简单地说，营销渠道就是商品和服务从生产者向消费者转移过程的具体通道或路径。
... Logistics marketing system decision 运销行销系统决策 Marketing Channel Decision 营销渠道决策 marketing decision-making 营销决策 ...
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营销渠道决策是企业面临的重要决策之一。
Marketing channel decision is one of important decisions that enterprises must face.
企业营销渠道决策正确与否甚至直接关系到企业的兴衰成败。
Whether the marketing channel decision is right or not directly has an effect on that the enter -prise will success or not.
营销渠道决策是企业管理层面临的最重要的决策，营销渠道对于企业销售产品、占领市场、创造价值等起着越来越重要的作用。
The marketing channel decision is the most important one faced by the management of enterprises, and it plays a more and more important role on products sale, market occupation, value creation etc.
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