在线广告是整体营销策略的一部分，任何市场营销活动将会在品牌价值或市场营销目标上得到回报，不管是线上还是线下的。

Online advertising is part of the overall marketing strategy. Any marketing activity will pay into the brand value or marketing goal, no matter if online or offline.

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由于我们把创建社会网络的策略安排在2010年的日程中，所以我们必须同心协力快速开展社会营销活动。

Sincebuilding our social networking tactics was still on the “to do” listfor 2010, we had to pull together a social marketing campaign on thefly.

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当我们问自己哪些束缚了新商业策略、营销活动或知识管理方案的成功，答案很可能是“专注”。

When we ask ourselves what’s the constraining factor in the success of new business strategies, marketing campaigns, or knowledge management initiatives, the answer is likely to be attention.

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