明显地,营销者面临一个设计问题:为他们的产品(提供物)选择沟通、分销和销售渠道的最佳组合方式。
Marketers clearly face a design problem in choosing the best mix of communication, distribution, and selling channels for their offerings.
在竞争战略的理念指导下,市场营销组合设计作品、沟通、定价、渠道等要素,并强调设计服务传递设施的规划与布局。
Under the principles of the competition strategy, marketing organizes design work, communication, list price and channel, and emphasizes the layout of design service facilities.
应用推荐