举例来说，苹果产品的大部分研发由其他公司参与，但是苹果公司却从产品的设计，系统集成和营销这些技术收获了巨额利润。

For example, most of the research behind the iPod was done by other firms, but Apple reaped huge profits from its skill in design, systems integration and marketing.

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手机的利润不是简单地由零售价减去出厂价，其中还包括很多其他成本，例如：研发、设计、市场营销和专利费，当然还有零售商收取的费用。

Not all of the difference is profit. There are many other costs, such as research, design, marketing and patent fees, as well as the retailer's own costs.

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对于银行来说，和校方的这种关系是一个极佳的营销机会，对于高校来说，在当前财政支持吃紧的情况下，和银行的如此合作也是一大利润的来源。

For banks, the relationships are a golden marketing opportunity. For colleges, they are a revenue source at a time of declining public funding.

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