危机在加剧，这就使得规模的扩大化需要更多的经理进入到招募，营销和管理里面去了，在这些地方他们的才能不会加强。
Worse still, the process of building a big group may draw the original managers into areas like recruitment, marketing and administration, where their skills might not be as polished.
企业必须在营销危机发生前和发生后加强与公众的沟通和联系，才有可能对其进行预防或实施有效管理。
Therefore, enterprises should enhance communication with general public both before and after marketing crisis, in order to take precautions and manage.
正是基于这种多方博弈态势，笔者提出了区域品牌管理的概念，包括区域品牌价值评估、区域营销、区域品牌危机管理等重要内容。
As is based on this multi-game situation, the writer put forward the concept of regional brand management, which is mainly composed of brand value assessment, regional marketing and crisis management.
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