这段时间正是桌面办公软件行业从缝隙产业走向主流的过程，他们的收益和营业收入增长都很快。

All during this time the revenue line and the operating income line was growing fast and furious as desktop software went from a niche business to a mainstream business.

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2010财年，星巴克公司的营收创下纪录，营业收入增长15%，每股收益猛增138%，2011年第一财季，这一纪录又再被打破。

The company reported record earnings for fiscal 2010, with earnings per share up 138% on a 15% gain in revenues, and then broke its own record in the first quarter of fiscal 2011.

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然而，近年来中国企业的营销渠道正发生着深刻的变化，作为渠道终端的零售商业出现了新的盈利模式，即非营业收入剧增，并成为部分巨头的主要收益。

For the past years, marketing channel have significant changes. Retailer as terminal channel have new mode to gain profit. That is, non-business income increased and became major part of earnings.

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