市工商局倡导消费者应培养科学、适度、合理的消费理念，提倡理性消费，节约消费。
"[We] propose that consumers should develop a scientific, moderate and reasonable approach toward shopping and [we] advocate rational and frugal consumption," it said.
他认为，这种行为变化标志着从繁荣时期习惯于铺张挥霍到现在节约成为新消费文化的长期性转变。
He believes this change in behaviour marks a long-term shift from the spendthrift habits of the boom to a savings culture.
我们将鼓励企业和消费者节约能源和建设节能建筑。
We will provide incentives to businesses and consumers to save energy and make buildings more efficient.
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