研究节庆旅游营销策略成为黑龙江省旅游业参与市场竞争的关键而必要的手段。
The research on festival tourism marketing strategy become the necessary means of participating in market competition for Heilongjiang Province tourism.
面对旅游市场的激烈竞争和消费者旅游需求的变化，为了在竞争中取胜也为了更好的满足消费者的需要，节庆旅游已经成为一种新型的旅游形式，我国不同类型、不同规模的节庆活动层出不穷。
In face of fierce market competition and changing demands of tourism consumer, festival tourism has become a new form in order to win in the competition and to better meet the needs of the consumers.
零售业分析师预测今年的节庆季节零售市场销售会非常好；很多分析师估计，销售业绩会比去年增长约百分之三，因为不同收入阶层的人都会在节庆季节购物。
Retail analysts are expecting a decent holiday season, with many estimating that sales will increase about 3 percent over last year, with contributions from shoppers across income levels.
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