对内容的需求对营销人员提出了新的要求，而由此产生的内容资产通常被称为“自有资产”。

The need for content adds a whole new layer of responsibility to the marketing role, and the resulting content assets are often referred to as "owned assets."

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该条款旨在降低银行附加于自有资产负债表的风险，迫使银行业集中于服务客户利益，而并非关注银行交易利益。

The rule is aimed at reducing the risks banks take with their own balance sheets and forces the industry to focus on serving clients' interests rather than its own when trading.

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大量发行特别提款权(SDR)——IMF自有的储备资产——的主意相当出色。

The idea of a large issuance of SDRs - the IMF's own reserve asset - is an excellent one.

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