人们会转向购买更便宜的自有品牌商品。

People will trade down to own labels which are cheaper.

《柯林斯英汉双解大词典》

要解决好这些问题，实施自有品牌战略，提升自有品牌商品形象就很有必要。

To solve them, it is necessary to implement the strategy of private brand and improve the images of private brand.

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比如，在很多市场里，Lidl除了供应更为廉价的自有品牌商品以为，也提供有限的品牌产品。

In many markets, for instance, Lidl now stocks a limited range of branded goods alongside its cheaper own-label items.

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