联盟绩效评价是战略联盟管理的重要内容。
Performance-evaluation of alliance has been an important content in the management of stratagemical alliance.
目前理论界对于企业战略联盟绩效评价的研究,大多数都是使用单纯的财务绩效指标对联盟的绩效进行评价。
Most of the research on index system to evaluate the performance of strategic alliance now USES only the finance index to evaluate alliance's performance.
联盟失败可归结的主要原因有联盟伙伴的选择不当、治理结构的选择不当、信任危机、绩效评价指标和方法的缺失。
The main reasons for alliance failure can be attributed to selecting wrong partner, lacking of trust, forming unsuitable governance structure, no effective matrix to evaluate performance.
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