成功的企业家现在想的是“职务营销”和“横向扩展”――换句话说，就是为越来越个性化的市场提供更多的选择。

Successful entrepreneurs think in terms of 'niche marketing'and 'lateral extension' - in other words, providing more choice to increasingly individualised market segments.

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你们也许记得，也许记不得了，我曾经与Geoffrey Frost共事——在他还活着、并担任这家公司的执行副总裁及首席营销长官职务的时候，我是他的个人顾问(personal advisor)。

As you may or may not recall, I worked with Geoffrey Frost as a personal adviser during his days as Executive Vice President and Chief Marketing Officer of the company.

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在加入惠普前，她在美国电话电报公司和朗讯公司工作了近20年的时间，担任营销和市场方面的高级领导职务。

Prior to joining HP, she spent nearly 20 years at AT&T and Lucent Technologies, where she held a number of senior leadership positions in sales and marketing.

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