曾经举行了一个网站的概念仅仅是一个消费者的电子商务工具是一个神话。
The once held notion that a website is just a consumer e-commerce tool is a myth.
电子商务企业与网络消费者的电子商务情境中存在的心理契约对双方的行为具有重要的影响。
Psychological contract exist in e-commerce context between e-commerce enterprise and internet consumer has important affection on both side behavior.
在巨大的市场需求的驱动下，众多企业纷纷投入巨资，积极开展电子商务活动，特别是企业针对消费者的电子商务。
Driven by the great market demand, a great number of corporations invest a lot of money in developing e-business, especially B2C (business to Custo mer) e-business.
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