插播广告的传播优势是强迫性注意，其传播效果中有睡眠者效应的存在。

The advantage of interstitial ads lies in forced attention and there exists sleeper effect its communicative result.

youdao

“睡眠者效应”并不能如你想象中那般成为广告商们的如意金箍棒（貌似可以的嘛——译者）。

The sleeper effect isn't the great news for advertisers (and advertising agencies) you might imagine.

youdao

值得注意的是，这些因素是相互作用的，比如，强势的信息如果信息来源不明，就会产生睡眠者效应。

You should be aware that many of these factors interact with each other. For example when the message is strong but the source is dodgy, the sleeper effect can arise.

youdao