城市沟通是提高城市知名度和美誉度的一个有效的城市营销策略。

This paper suggests that city communication is an effective city marketing strategy for enhancing city fame and reputation.

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在此种背景下，作为市场营销的一种重要手段，既能盈利又能提升品牌美誉度的活动项目，便越来越多地受到平面媒体的重视和广告商的青睐。

In such a context, as an important marketing tool, not only profit but also enhance the brand reputation of activities, more and more attention by print media and advertisers alike.

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