曾经将自己描述形成“世界上最成功也收费最高的市场营销专家”的营销顾问杰-亚伯拉罕，曾经表示，大部分的公司没有其独特销售主张。
Jay Abraham, a marketing consultant who once described himself as "the most expensive and successful marketing consultant on the planet", said that most businesses do not have a usp.
在埃塞俄比亚北部高原威洛地区的Fontanina小村庄外，四十岁的杰马尔·默罕默德（Jemal Mohammed）有一个占地五英亩的山坡农场。
Forty-year-old Jemal Mohammed owns a five-acre, hillside farm outside the tiny hamlet of Fontanina in the Welo region of Ethiopia's northern highlands.
最终，像杰瑞·帕克，塞勒姆·亚伯拉罕和理查德·丹尼斯成功地玩好了别人都在玩的合法游戏。
In the end, traders like Jerry Parker, Salem Abraham, and Richard Dennis are playing a legitimate game that anyone can play.
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