...；语言风格；简洁美；音韵美；内涵美； 地域美 [gap=954]Key words: Mr. Shen Congwen; Language styles; Concision aesthetics; Rhythm aesthetics; Connotation aesthetics; Location aesthetics.
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公文语言的美学特征主要表现在庄重美、准确美、简洁美、朴素美、模糊美五个方面。
The aesthetic characteristics of the official document language mainly include the five aspects of gravity, accuracy, conciseness, simplicity and vagueness.
本文通过实例归纳出英语广告语篇的美学特征，如简洁美、修辞美、意象美、创意美等。
This article discusses that the English advertisement discourse has the aesthetic characteristics as the followings: simplicity, image-abundance, rhetorical-beauty, and its novelty.
广告语言的艺术魅力表现在六美：均衡美、参差美、联系美、简洁美、繁复美和含蓄美。
The Charming of advertisement language lies in its balanced, untidy, related, brief, complex implied beauty.
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