The marketing segmentation model based on symbolic value remedies the traditional ones and introduces new segmenting standard which segments market in terms of symbolic values, exploring the taste of consumers and affording corresponding products or services.
基于符号价值的市场细分模型突破了以前市场细分模型中把消费者作为细分的最小单位的局限,而是采用新的细分标准,把消费者追求的符号价值或者消费体验作为最小的细分单位,找出消费者的喜好空间,在喜好空间的基础上为消费者提供相关的产品或服务。
参考来源 - 基于符号价值的市场细分研究Indeed, under Symbol Value and Consumer Culture theories, consumer behavior is a kind of cultural behavior, and consequently, marketing is actually cultural marketing.
确实,根据符号价值和消费文化等理论,消费行为就是一种文化行为,因而,市场营销实际上就是文化营销。
参考来源 - 市场营销的文化性演进Consumption nowadays shows the character of the sign consumption;that means when people comsume,they not only pay attention to the usage value and value, but also include“sign value”.
人们消费的不再仅仅是使用价值和价值,还要消费“符号价值”。
参考来源 - 论符号学在电视广告中的运用The writer assumes that people’s excessive pursuit of the sign value and the manipulation of the media contribute to the above changes.
笔者认为,产生这一系列转变的原因,关键在于人们对代表社会地位的符号价值的过分追求以及媒介的引导和操纵。
参考来源 - 消费社会语境下的《嘉莉妹妹》Under the manipulation of publishers and mass media,the communication of publications has progressed from commercialization to symboliztion, through which communication text acquires new symbol value and meaning, whereas is deprived of inherent esthetic attribute and cultural value.
传播文本在这样的传播过程中,获得了新的符号价值和意义,也部分丧失了图书原本的审美属性和文化价值。
参考来源 - 消费文化语境中张爱玲及其作品传播现象的解读·2,447,543篇论文数据,部分数据来源于NoteExpress
符号价值是商品的信息价值。
Symbolic value is the information value that is showed by merchandise.
符号价值是鲍德里亚符号文化理论的中心。
Sign value is the central concept of Baudrillard's sign culture theory.
包装不仅向消费者传达了其产品本身的使用价值,也传递了该品牌产品的符号价值。
Packaging delivers not only the value of the product itself, also the symbol value of the brand.
This is true even of seemingly identical signs, because each has its use value and is only intelligible as that which it exists to mean in a certain context.
看着相同的符号也是如此,因为每一个符号都有自己的价值,只有当它出现在某一语境中才能被理解。
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