第二个部分是网络广告呈现的消费文化观念的文本分析，运用符号学理论对选取的几个典型广告案例进行符号学解读。
The second part is the text analysis of the consumption culture conception presented in network advertisement through using symbol theory to analyze several typical cases.
将符号美学观点引入产品设计风格的解读，对产品设计风格的符号学意义以及设计风格延续的符号学意义作了尝试性探析。
Introducing the view of semiotics aesthetics to the interpretation of product design, it made some attempts of semiotic significance of product design style and design style continuity.
应用推荐