欢迎来到实时竞价的世界！这是一个有点烦人但更智能的广告销售方式，最近才开始震撼了在线媒体企业。
Welcome to the world of real-time bidding, a cleverer and nosier way of selling advertising that is beginning to shake up the online media business.
百度的收入，几乎全部来自于对此类竞价排名收取的费用。与之相反，其竞争对手则主要依赖广告收入。
The fees generated from these auctions account for almost all of Baidu's revenues, as opposed to the advertising revenue its competitors rely upon.
一些媒体公司通过不卖给中间商实时竞价或其他部分广告来做出应答。
Some media firms have responded by selling fewer ads through middlemen, in real time or otherwise.
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