在当今竞争激烈的商业环境中，领导力是最重要的一个词，因为它引导企业管理者关注内在，关注他们个人能力和风格。
Leadership is the most significant word in today's competitive business environment because it directs the manager of a business to focus inward on their personal capabilities and style.
关键词选择的另一个关注点是，判断关键词是否太流行，即竞争度是否太高。
Another concern for keyword selection is to determine whether the keyword is too popular or competitive.
一定要记住：你不仅仅要了解是否有很多人用这个词搜索，你还要了解关于这个词有多少站在竞争排名。
Keep in mind that you're not only checking to see if enough people are searching for a particular word, you're also trying to determine how competitive that phrase is in terms of rankings.
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