竞争者导向是指企业的市场营销活动要以竞争者为中心，关注竞争对手的营销策略和行为，并确保相对于竞争对手的竞争优势。它强调在竞争日趋激烈的环境下，企业的关键已不再是能否满足消费者的需求，而在于能否比竞争对手更好地满足消费者。
竞争者导向
双语例句原声例句
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市场营销观念有两个导向：消费者导向和竞争者导向。
There are two orientations for marketing theory: customer orientation and competitor orientation.
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而企业若想获取持续的竞争优势，就应该以市场和客户为导向，持续地创造出比竞争者更优异的客户价值。
If a company wants to obtain sustainable competitive advantage, it should be market and customer oriented, and creates more superior customer value than competitors.
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成本导向战略指的是一整套致力于用相对于其竞争者来说最低的成本生产发配消费者能接受的产品或服务的行动。
A cost leadership strategy is an integrated set of actions designed to produce or deliver goods or services at the lowest cost, relative to competitors, with features that are acceptable to customers.
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When you decide to become a front-end consumer-oriented service, you really need to be better than your competition.
当作为前端客户导向型的服务提供商时，就需要做得比竞争者更好。
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$firstVoiceSent
- 来自原声例句