企业获得竞争优势的方式有三种：成本领先、标歧立异、目标集聚。

There are three ways for a firm to gain competitive advantage: cost leadership, differentiation and focus.

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咱们说“企业是立异的主体”，为什么？

We say "the main body that the enterprise is innovation", why?

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要立异，抓住转型机遇，把企业变弱为强。

To innovate, to seize the opportunity to transition to weak to strong enterprises.

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