符号学，正是研究符号规律的科学。

Semiotics, it is the scientific study of sign laws.

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他仔细研究和开发的“认知电影符号学的工作，”一个电影理论被忽视的一个分支，结合与语言学和符号学的认知科学的见解。

He examines and develops the work of "cognitive film semiotics", a neglected branch of film theory that combines the insights of cognitive science with those of linguistics and semiotics.

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