–社会责任理论（social responsibility theory）：一种规范理论，用媒介产业的公共责任心取代媒介的完全自由以及对媒介施加的外部控制。
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而在中国，企业社会责任理论的研究仍处于起步阶段。
In China, the research of social responsibility of enterprises theory is still at the starting stage.
企业和社会各利益相关者对企业社会责任理论仍是陌生的。
The theory of social responsibilities of enterprises is still strange to the enterprises and the stakeholders of enterprises .
其次，为了弥补企业社会责任理论对象性不明晰的缺陷，本文把视线转向利益相关者理论。
Secondly, in order to make up for the theory of corporate social responsibility is not clear target of the deficiencies, the paper attention to the stakeholder theory.
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