硬性广告具有传播速度快，“杀伤力”强等特点。
但他们做的都是硬性广告，广告成本和投放费用都比较高。
However, they are hard to do ads, advertising costs and higher running costs.
其中硬性广告具有传播速度快，杀伤力大，涉及人群广的优点，一直被大多数企业首选。
With the spread of advertising in which a rigid fast, lethal, and the benefits of involving people widely, most enterprises have been the first choice.
而新浪和百度的软性广告模式，相对来说成本肯定要低很多，而且广告的效果可能不比硬性广告差。
Baidu and Sina, and the soft advertising model, relatively low cost will certainly be a lot of, but probably the effect of advertisement rigid than bad ads.
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