这个问题涉及到什么是适当的过程和系统，而且涉及如何将知识计入资产负债表。
This concerns not only what is a proper process and system but how to reckon knowledge in the balance sheet.
只是我们的会计方式习惯上不会把知识反映在资产负债表上。
It is just that our conventional accounting methods do not reflect them on the balance sheet.
本文首先通过研究品牌资产和品牌资产评估的相关知识和特征、特性，确定本研究课题进行品牌资产价值评估的数据源，即企业资产负债表和利润表。
Firstly, brand equity and brand equity evaluation is well studied and enterprise balance sheet and income statement are introduced as the data source of brand equity evaluation.
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