本研究目的在于通过实证研究确定企业技术创新中知识价值实现的关键影响因素。
This study attempts to empirically explore critical influencing factors to knowledge value-realizing in technology innovation.
影响消费者网上购物风险认知的因素，主要有网络使用经验、网上购物经历、产品知识、创新性等。
When consumers do their online shopping, such factor may influence their risk perception as Internet experience, online shopping experience, product knowledge and innovativeness.
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