一个拥有现金流，商业操作记录和真实的经验的公司往往比那些在计划书中预计给投资者巨额回报的公司更容易融到资金。
A company with cash flow, a track record and real-world experience has a better chance of getting investors than a business plan forecasting large returns.
综上所述，内容拥有者喜欢什么活着理解什么并不重要，真实的用户的行为可能是完全不一样的。
For all of these reasons, it doesn't matter what content owners themselves like or understand; the behavior of real users is likely to be completely different.
这个资本回报率的最低门槛，即企业给个人拥有者产生任何真实回报所必须取得的最低资本回报率，在最近几年显著上升。
This "hurdle rate" the return on equity that must be achieved by a corporation in order to produce any real return for its individual owners - has increased dramatically in recent years.
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