本文旨在通过揭示目的论在法律及法学中的存在及其重要性，来论证对法律目的研究的必要性。
The subject of this dissertation is to demonstrate the necessity of researching the end of law through disclosing the existence of teleology and it's significance in law and jurisprudence.
详细论证了目的论三原则与汉语广告英译之间的关系，并提出了实用的翻译策略。
The relationship between the three rules of Skopostheorie and C-E advertisement translation is expounded. Moreover, the author suggests several useful translation strategies.
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