比较而言，非营利营销具有四个特点：拥护群的多元化；目标多元化；服务为主；公众监督。
As comparison, non-profit marketing has four characters: multi-supporting groups; multi-goals; mainly services; and public supervision.
我们的目标是一个自由、开放和多元化的社会。
考虑到不同的环境，如果大学运营的条件允许和需要的话，收入多元化是实现这些目标的一个工具。
Income diversification is a tool to achieve these goals if the conditions in which the universities operate allow and require it, taking account of the diverse contexts.
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