我们看目标群体、市场定位、运动员以及公司的价值的命题。
We look at target groups, market position, competitors and the company's value proposition.
话题构式本质上就是一个认知参照点构式，其中话题为参照点，目标为一个命题。
Topic construction, in essence, is a cognitive reference point construction, in which topic is the reference point, and target is a proposition.
在某些夸张言语中，讲话人通过设置虚拟参照点的方法来传递他关于目标点的命题含义。
In some hyperboles, statements that concern a counterfactual reference point of the pragmatic scale implicate propositions about the target point.
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