第五章是结合案例讨论中国中高端白酒的营销策略。
Chapter five combines the case and discusses the advanced samshu marketing tactics in China.
提出了将中国传统文化与白酒包装设计有效结合，从材料、造型、装潢等方面出发讨论白酒的包装设计。
The packaging of liquor plays a very important role in marketing. It was put forward that liquor packaging design should combine with Chinese traditional culture.
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