明略行公司将各个公司盈利报告中主要品牌的无形价值作为调查出发点。

Millward Brown takes as a starting point the value that companies put on their own main brands as intangibles in their earnings reports.

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因此，依据明略行评估品牌价值的标准，把苹果送上顶级宝座是合情合理的。

So, it makes perfect sense, given Millward Brown's criteria for assessing brand value, that Apple would sit atop the rankings.

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