电视频道包装是指当前媒体经营迅速产业化、集团化的大背景下，借鉴商业经营领域的包装理念和运作模式，将具有不同功能的包装要素运用到电视媒体自身的一种营销模式。
The TV channel package is the marketing mode in the situation that the media industrialized and collectivized fast , and it uses for reference of concept of package in commercial realm .
在这种情况下如何有效地利用电视频道整体包装来提高自身的市场竞争力，成为了地方媒体十分关注的不足。
In this case, the effective use of television channel as a whole package to improve their market competitiveness has become a major concern to the local media.
电视频道形象宣传片就是频道包装中的一个重要环节。
Television channel's image promo is an important link in the channel's packing.
应用推荐